This looks like a fairly natural progression on "youth culture". It's always been "uncool" to work at school, but most kids do it because they have to. Once you don't have to, then things change. I'm sure a whole load of the charvers will take their fake designer shell suits and fail all over again at college though.
However, the idea that kids should be graded according to attitude sounds interesting to me. Keen kids in one class, charvers in another. I guess the problem is, it's going to be hard to convince anyone to be in the freaks class, if all the cool kids are in the charvers class.
I wonder if this is a slightly clumsy expression of the desire to be responsible for one's own destiny (after all, you tend to be treated a bit more like a responsible adult at college). That's something that's being successively erroded by the ever-growing government wanting a nanny state. Kids are possibly the expressive demographic on this one. As ever, a wider problem which will be whole-heartedly ignored by the broader policy makers.