Via HMV's website feedback facility:
Me: "Is there a way I can publish my wish list to my friends? Around birthday/christmas time, it would mean they could buy me something I actually want, and assuming you could knock items off the list if they buy them for me, could even avoid getting more than one of the same thing."
HMV: "I am sorry to inform you, that we cannot do this for you as the site does not allow this."
Oh HMV! You make it so hard for me to love you. Can you not return just a morsel the feelings I have for you?