At the supermarket, the lady at the checkout said,

"That organic's not worth the money. It goes off too quick because it hasn't got all the preservatives and pesticides in it".

Thank you, I always wondered why I was buying all that high priced stuff, now I know there's no need. She went on to cheer me up with a story about dog cruelty.

I should have known why no one else was queuing up at her checkout...