http://clickcaster.com/ is a beautiful website - an example of really innovative, yet incredibly usable design. It also happens to look like a neat idea too.

For those who've never done this, here's how it works; it's a sort of a waltz:

We cold callers are given a list of people to contact. We send them something in the post, in the hope we'll have something to talk about. Around a week later, we call up and see if the person is interested in what we have to say.

Meanwhile, ordinary folk are trying to avoid us. Some resort to being rude, although they are most definitely in the minority. Some resort to having their receptionist or PA refuse to put the call through. Some have a special voicemail message that explains that they're not really interested. Others have even more cunning ways.

It seems though, to be truely awesome at avoiding callers, you have to collaborate. The CAMs (Call Avoidance Masters) quickly speak to each other at the beginning of the week to formulate their dastardly plans. Some say they do it telepathically, some suggest it's actually a genetic instinct. However it's done, they all agree on a means to avoid the callers.

Two weeks ago, the CAMs decided they'd say "no" at the earliest possible opportunity in the conversation. Last week, they just didn't bother answering the phone. This week, they've all resigned and gone elsewhere.

They're clearly getting more and more desperate. I'll have you yet, you will be mine, oh yes, you will be mine...

I'm wondering what next week will be though...?